Lawrence bred Zaay Releases "The Leak Tape"
Updated: Jul 30, 2020
978 artist is transforming into a fearsome presence that commands attention whenever he breathes on a track. Check out this Exclusive Q&A Interview
Boston Culture: Where you from?
Zaay: Im from Lawrence which is a good 25 mins from Boston. I grew up like many other kids in the inner city. I can say that my childhood was a dope time shit was different back then. I used to look up to artists like Game, Eminem, Jada, Nas, Pac, those were the artists that raised me
Boston Culture: How do you get into a creative mood?
Zaay: I listen to as much music as i can, that alone is usually enough to put me in that creative mode. I never stop creating i create almost everyday so im always in that zone.
Im very tapped into who i am and my experiences so when I create it all revolves around my thoughts or things i went through.
Boston Culture: How did you get your name?
Zaay: My previous artist name was WYZE but i felt like it was unnatural and corny so i chose ZAAY because it was closer to my real name. I want my brand to be as authentic as possible i want my fans to feel as though I'm giving them truth all around.
Boston Culture: When did you make your first song?
Zaay: I always wrote as a kid but never seriously tapped into what i was capable of. I was 23 when i fully invested and saw where i could take this.
Boston Culture: Talk to us about your vision.
Zaay: By this time next year i wanna make a full time income from music. I wanna solidify myself in the Massachusetts music scene. Ima be buzzing by this time next year. Boston Culture: What else is new?
Zaay: So far i been working with some insanely talented producers who believe in me. I work a lot with 1995 whose a producer from Jersey, I work with Tondy whose a producer outta NY. I also work with some youtube producers here and there. If i had to choose producers for my dream project id probably choose Sounwave, Pharell, Kaytranada and probably Boi1da.
Boston Culture: Talk to us about your last song.
Zaay: My last song was titled Need Me Freestyle. It was more of a song i created a while back and fed it to my fans since i haven't dropped much music before then.
Boston Culture: Who have you been working with?
Zaay: I work closely with my homie KB who owns Selcouth Szn. I usually pitch him the background behind the songs and we come up with treatments together but i let him do his thing. He's insanely creative I don't have any problem putting my trust is his ideas.
Boston Culture: What the longest you been in the stu?
Zaay: I've had ALOT of studio sessions when i felt like shit this is gonna be the one. Longest studio session was when i was working on my EP with my homie 1995. We created for a good 12 hours a day on average.
Boston Culture: What's the vibe you like to work in?
Zaay: I usually prefer to work completely alone. I experiment a lot so i usually don't feel comfortable with too many people in the studio. Being in the studio with other people is awkward sometimes because i built my sound alone pretty much. There's only a few people i feel comfortable creating with. Im very hands on though. Boston Culture: What's an amazing moment you experienced?
Zaay: My most amazing moment was when i performed my song No Time and had people who didn't know me at all singing along. Boston Culture: Best advice you got?
Zaay: The best advice i got early on was to write a verse at least every single day. That made me improve at such a fast rate. Boston Culture: What do you dislike about the industry?
Zaay: I think alot of it is a popularity contest. I think we tend to give a lot of wack shit a pass because of someones well known. The politics kinda ruins shit. Boston Culture: Biggest influences?
Zaay: Who are your biggest influences? Role models? My biggest influences in music are Kendrick, J Cole, Nas, Pac, Drake and Jada Boston Culture: What brands should sponsor you?
Zaay: Tell Nike and Raw papers to sponsor your boy aha